The direction
Through strategy sessions, we developed a practical brand direction and content plan. Warm, confident visuals were chosen to support the desired perception while keeping the offer accessible.
Brand Strategy
Giving accessible luxury a clear direction.
Rebecca R01 / 05
The brief
Rebecca R wanted its jewellery and accessories brand to communicate an affordable luxury position.
The work
We connected the brand's intended position with its visual communication and content priorities, giving the business a clearer plan for how to present itself.
Project focus
Positioning, visual direction and content planning.
Project gallery4 images
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