The direction
We helped focus the audience on Black women and translated that purpose into a core business goal, content direction and potential offerings.
Brand Strategy / Brand Identity & Design
Building a fitness brand around a defined audience.
Tribal Fit02 / 05
The brief
Tribal Fit's founding idea centred on representation and community in fitness and wellness.
The work
The brand development included naming and a visual identity connected to the idea of community. These decisions gave the early concept a shared direction across its name, message and expression.
Project focus
Audience definition, naming, identity and content direction.
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