The direction
We helped focus the audience on Black women and translated that purpose into a core business goal, content direction and potential offerings.
Brand Strategy / Brand Identity & Design
Building a fitness brand around a defined audience.
Tribal Fit02 / 05
The brief
Tribal Fit's founding idea centred on representation and community in fitness and wellness.
The work
The brand development included naming and a visual identity connected to the idea of community. These decisions gave the early concept a shared direction across its name, message and expression.
Project focus
Audience definition, naming, identity and content direction.
Project gallery5 images
Start here
Let's find your starting point.
Tell us where your business is now and what you want to change. It takes about five minutes.
Start with the brand form