Project Alignment
You already have a useful brand strategy. We review it and create a focused brief for the project.
Our approach
Everything starts
with strategy.
Think clearly.Create with purpose.
A logo, a film or a website has a job to do. We begin by understanding that job, then establish the direction that will guide the work.
01
Understand
We explore your business, audience, current brand and project challenge. We ask what has changed, what needs to become clearer and what you want the work to achieve.
02
Define
We develop or validate the relevant brand direction. Together, we agree the audience, message, priorities and objective. This becomes the brief that guides the creative work.
03
Create
We translate the direction into the services your project needs. Concepts are presented with a rationale so you can understand how the creative choices support the brief.
04
Apply
We prepare the approved work for its intended use. Depending on the scope, that means delivering assets, launching a website or publishing a campaign, with responsibilities agreed in advance.
05
Review
We assess the work against the agreed objective and available evidence. We identify what is working, what needs attention and what the next useful step should be.
The right starting point
Where do we begin?
Micro Brand Strategy
You need a clearer audience, offer or message for a contained business challenge. We help you make those decisions and identify immediate actions.
Full Brand Strategy
You are launching, repositioning or making significant brand decisions. We scope the discovery and research needed to establish a sound direction.
We will recommend the appropriate starting point after understanding your situation. You can commission strategy on its own or continue with Seventwo for implementation.
Start with strategyA few useful answers
Before we begin.
Do we need to know which service we want?
No. Tell us what you want to change and we'll help you identify the work that is relevant.
Does every project need a full brand strategy?
No. We assess what is already clear and recommend the appropriate depth. A focused project may only need alignment with your existing strategy.
Can we commission strategy without creative work?
Yes. The strategy can guide your internal team or other delivery partners.
Can you work with our existing team?
Yes. We agree responsibilities and handovers so the work follows a shared direction.
How much will the project cost?
We prepare a proposal after understanding the decisions, deliverables, research and implementation required.
How long will the project take?
Timing depends on scope, production requirements, available capacity and approvals. We agree the schedule before work begins.
Do you provide ongoing support?
Yes. We can scope ongoing creative and marketing support with agreed capacity, responsibilities and review points.
Your next chapter
Let's make your next move clearer.
Whether you need a new direction or creative work built around an existing strategy, we can help you identify the right starting point. Tell us where your business is now and what you want to change.
Start with strategy